On June 2008, eSOON declared to win the biding of PICC life insurance IVR project relying on its exceptional products and professional planning and implementing solution.

PICC Life Insurance Co. Ltd. is a leading company in insurance industry, whose products and service systems are welcomed by insiders and customers. The insurance market competition has become more and more intense in the last few years, so PICC realized that it is necessary to adjust internal product structure and enhance customer service. Therefore, PICC has renovated a lot to meet the new requirements of the market; on the other hand, it has to strengthen its management to maintain the existing customers. PICC proposed to build a customer supporting and info operating system that is centered on the customers, market-oriented and localized. On the aspect of actual operations, IVR is an important window facing customers, by using which enterprises are able to communicate with customers more efficiently and save labor resources and operating costs.

Regarding the specific operating mode and characteristics of life insurance, eSOON recommended the new generation voice protocol Genesys Voice Platform（GVP）platform in this solution, which is combined seamlessly with Genesys products and based on standards. GVP provides core telephone functions supporting voice applications to process calls, and extends the conventional IVR functions through self-service capability. As a component of Genesys products, GVP products with powerful functionalities and stability can be integrated with Genesys CTI system seamlessly, so as to realize the unified monitoring management and reports function, which meet the needs of self-service voice business.

PICC was quite satisfied with this suite of solution and raised thumbs to the new generation of GVP capabilities and its scalability. There are two reasons why PICC chose eSOON’s solution: the credit and approval on eSOON’s technical capability; this solution has the feature of open, flexible and compatible. eSOON accumulated profound Genesys implement experience for the past 10 years, the long term product implement and integration services practices trained the professional technical teams, which enables eSOON won the biding to cooperate with PICC and develop and progress together.